Poppy Design Studio joins the Good Business Charter


Poppy Design Studio joins the Good Business Charter

Poppy Design Studio is delighted to announce it has joined companies such as St James’s Place Wealth Management, TSB Bank and the University of York in signing up to the Good Business Charter (GBC), an accreditation that seeks to raise the bar on business practices for employees, tax, the environment, customers and suppliers.

The Desborough based design studio is proud to be one of the first in the digital marketing sector to join the GBC. It has never been more important for businesses to regain trust and show they care about more than just profit.

The Good Business Charter exists for all companies and charities with 50 employees or less across all industries and sectors and works through a simple online self-certification process.  At a time when people are caring more about who they work for and who they buy from, the Good Business Charter offers a straightforward accreditation which recognises organisations which prioritise and care for their employees, the environment, customers and suppliers, whilst also paying their taxes according to the spirit of the law.  The GBC and its members seek to inspire many other businesses to follow suit.

The Good Business Charter has the support of both the CBI and the TUC which both have trustee representation on its board. Other partners of the GBC include the Living Wage Foundation and the Prompt Payment Code. The GBC has been set up by a charity called the Good Business Foundation and accreditation will be free for all companies in the first year.

Chairman of the GBC board, Simon Fox, said:

The Good Business Charter brings together 10 standards, most of which already exist, but in separate places. We have brought them together to give a coherent overall position for businesses to aspire to. We believe that the GBC has enormous potential to change business practice for good.  We hope that because of its simplicity and cost effectiveness, it will quickly gain support.”

Head Designer and Director Marie Baker said:

“We are delighted to have subscribed as a Good Business Charter accredited business and look forward to doing our bit for the environment, treatment of suppliers and staff as well as the other components and backing up our vision of being an ethically focussed business driven by strong values and principals.”

If you would like to learn more about the Good Business Charter, visit their website here


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